Holler and Dash
A fast, casual restaurant concept, with a biscuit-inspired menu, within a site influenced by the local flair. FRCH designed an industrial themed interior as well as a front porch seating area, all featuring natural and repurposed elements. These biscuit houses are a unique blend of old and new. This Holler & Dash is located in West Midtown, Atlanta, but look for this southern comfort food to head across the country!
Why I show this project…
Multiple surfaces, textures and lighting sources can allow for a photographers nightmare. Photographing a site during the day as well as night can be tricky as it presents color and light balancing issues that must be handled with finesse. The fact that I know this as I photograph, and I handle all my own file processing, allows me to deliver a balanced set of images. I love all the aspects of this site-design, textures and food, plus the fact that it won an 2018 Shop Award helps!