Visions, a Blog

Architecture photography of retail spaces is more than creating images.  This section is intended to showcase my procedures, thoughts as well as current and archived work.  Please feel free to return again as this is frequently updated.

Feb
17

sample1Retail Photography

Retail photography is more than retail architecture. It should be more about how the design intent of a space is handled. Working at Fitch for twelve years beside designers gave me an insight that I feel many photographers do not have.

I have learned what it is they see when planning spaces for consumers.  Many times, due to things beyond their control, sites are not completed the way they intended when they were sitting at their desks drawing away problems and visualizing grandeur. I’ve walked through many sites with designers listening to the “designer bitch”. My job was to circumvent that and produce images that were representative of what it was they had in mind while they were sitting at the drawing board.

Many times, due to things beyond their control, sites are not completed the way they intended when they were sitting at their desks drawing away problems and visualizing grandeur. I’ve walked through many sites with designers listening to the “designer bitch”. My job was to circumvent that and produce images that were representative of what it was they had in mind while they were sitting at the drawing board.

Textures, lighting, angles, merchandising all come into play when photographing retail.

This images photographed for WD Partners of their Benihana concept shows well lit textures and a comfortable atmosphere.

This entry was posted on Tuesday, February 17th, 2009 at 9:43 pm and is filed under Retail Photography. You can follow any responses to this entry through the RSS 2.0 feed.