Visions, a Blog

How I Work: During the Shoot (Part 2)

I do have many techniques that I use on the shoot as well as in post production. I pre-visualize each shot so if I happen to tell you that it will be okay when you get the final, please trust me. Things like shadow and highlight detail, contrast, color balance and the like are best left for my workstation at the office. I never trust a laptop screen, especially when I have no control over the lighting in which it is viewed. If you think it looks good on the laptop screen, trust me, it will look great on a calibrated monitor.

The best way to get great images is to make sure we have a good crew. An art director, stylist and a general crew work best with a larger shoot. Small shoots call for art direction only. The main thing with many shoots is having a crew that helps to move merchandise and product back to their original place once we finish with a shot. This allows us to move on and keep schedule. Many times it’s hard to keep track of where merchandise comes from as we are moving items around to fill out racks and shelves. While we do try hard to return everything properly, I can say that after working all night throughout the store, it can become difficult to find the proper place for everything. We try the best we can. Once finished at the site, we pack up, clean up, say our good-byes and head out of Dodge.