Retail Portfolio
With over 100+ awards between RDI/VMSD, A.R.E. and Chain Store Age Retail Store of the Year design competitions, I feel that retail interior photography is my main grasp. Take a look at some of the award winning projects I’ve photographed, as well as some that I feel should be.
SGH Easton
Luxottica
This new Easton Town Center store offers the SGH brand versatility in presentation. It also showcases an interactive kiosk which allows consumers to share images of themselves with others via the internet as well as to order out of stock items online.
White Castle Deckers
White Castle/Big Red Rooster
Big Red Rooster designed this new Nashville, TN White Castle Deckers prototype with updated seating areas, menu boards and graphics. A bold colored pergola accents the fresh new color scheme in the dining area. The graphics introduce new product offerings while reinforcing the brands heritage. The traditional menu and architecture remain but overall a brighter, better castle!
Shaw's Star Market
SuperValu Store Design Services
Chestnut Hill is the flagship location for Shaw's/Star Market, a division of SUPERVALU, and New England's new standard for sustainable supermarkets. It features a unique open layout, two-story design and is the first grocery store in the nation to use all LED lighting.
Destination XL
JGA and Casual Male Retail Group Inc
Destination XL is a concept store near Woodfield Mall in Schaumburg, IL. JGA designed a space that marries two brands, Casual Male XL and Rochester Big and Tall. Using four distinct zones to direct consumers, the site offers a wide range of both upscale and casual apparel to give big and tall customers an experience similar to other men's retailers.
Henri Bendel
Limited Brands
This Somerset Collections Mall prototype is iconic of the New York City brand. The new suburban design feature the signature brown and white Henri Bendel striped fixture and wall treatments as well as darkened floor and ceilings to showcase the highlighted merchandise.
White Castle Laughing Noodle
White Castle/Big Red Rooster
This new dual branded restaurant in Springfield, OH serves up Thai chicken, taco mac & cheese and Chicken Parmesan as a few of the new menu items. A variety of soups along with the full White Castle menu are served in an updated seating area.
SuperValu Pequot Lakes
SuperValu
Designed with the intent that the local community takes pride in this hometown store, it features regional graphics and displays. Store aisles are named after local lakes and the walls feature images from local photographers. A cozy seating area near the deli boasts comfortable chairs, wifi, and a fireplace.
Fixtures Living
Fitch Inc Fixtures Living
Fitch Inc. was asked to create a "groundbreaking retail experience". This Silver LEED status Costa Mesa, Ca site does that and much more. It is a place where customers can dream, play and choose products for their daily lives. It features a barista, 30 vignettes, and Bridgett's-a modern kitchen where guests mingle with a full time chef.
The Flagship Store
Chute Gerdeman
The New York Giants and Jets share the New Meadowlands Stadium. ChuteGerdeman designed a 10000 sf store that converts team product in less than four hours. Using LED lighting, innovative fixtures and state of the art digital signage, the site is flexible and conveys both NFL team brands equally.
Timberland's Men's Footwear Concept Shop
Timberland
The "Modern Urban" theme of this Timberland shop presents a lifestyle experience that's unified through art, materials and product presentation. The minimalist design and selected finishes enhance the look and feel, while keeping the shop brand appropriate for both urban and casual footwear.
SA Elite
The Sports Authority
The Sports Authority built their first small format store at Cherry Creek Mall near Denver. Following a European trend, the upscale merchandise is grouped by brand rather than activity and is more performance oriented. Rollout for this new concept is targeted for malls and shopping districts in larger markets.
Exchange
Chute Gerdeman
ChuteGerdeman developed this next generation Base Exchange store for America's military. The new AAFES prototype at Tinker AFB features a new identity, wayfinding signage and perimeter graphics. Other enhancements include changing the traditional grid layout of the store and improving the visual elements and standards. The new floor plan focuses consumers to three shopping categories: Life, Home and Style.
Upshot Offices
Upshot
A Chicago located marketing agency specializing in brand and retail marketing, Upshot's new headquarters in Chicago's Merchandise Mart feature amazing conference rooms and an integrated workspace that promotes collaborative and creative thinking.
Look Fab Moments
Upshot
The Yorktown neighborhood was chosen for the next generation of P&G Canada's Look Fab program. The new temporary exhibit is more dramatic than the original concept with deep colors and moodier lighting adding richness. Beauty tips are still the focus while extending the Proctor and Gamble beauty brands.
Eddie Bauer Easton
Eddie Bauer
This new lodge inspired store brings EB back to it's roots. The exterior showcases the brands heritage using window displays and four plasma screens. Nature inspired fixtures help sell a fresh new product line that is more outdoor and performance based. This Easton Town Center retail space is a great extension of an iconic brand.
White Castle Blaze
White Castle/Big Red Rooster
This Layfayette, IN concept was developed by Big Red Rooster. A dual menu provides customers with the choice of traditional White Castle fare or BBQ. Brisket, pulled chicken and pork are served with six signature sauces.
New Balance New York Experience Store
New Balance
Located in Manhattan's Flatiron District, the store features a miniature track for consumers to test out New Balance products. It also includes a demonstration area, visible to pedestrian traffic on New York City's Fifth Ave, that enables customers to see their shoes being made.
Home Meridian
Home Meridian/Martin Roberts Design
Designed by Martin Roberts Design, this High Point NC show space features dramatic wall and lighting treatments and Feng Shui colors and elements. The first floor common area gives the staff a comfortable space to entertain, visit and sell to buyers from all over the world.
Recent Testimonial
About Mark A. Steele Photography
“Passionately, artistically and tirelessly...Mark continues to capture the branded retail experience through beautiful images! He has an appreciation and a sensitivity for the smallest details (from lighting to visual merchandising and fixture landscaping)...and the patience to realize all this to perfection - no matter what it takes.”

