VisionEntriesArchitectural photography of retail spaces is more than creating images. This section is intended to showcase my procedures, thoughts as well as current and archived work. Please feel free to return again as this is frequently updated.

2014 Recap

2014 was in interesting year for sure.  I had the opportunity to travel to China, England, Scotland and Germany for Indigo Hotels as well as Montreal, Quebec, for Juno Lighting Group.   I visited New York City a few times for various projects including a few for various parts of the Macy’s $400 million renovation of its Herald Square site.  

Locally, I had the opportunity to work with the Wexner Center for the Arts on their 25th Anniversary Transfigurations Exhibit, photographing priceless artwork for their show book.  

A few projects I am particularly proud of from last year would include Macy’s Herald Square Women’s floor, various Lord & Taylor sites, Brother’s Marketplace, Avril, several projects for Luxottica and a cover for design:retail of Walmart to Go for API+. The year ended with Verizon’s Destination Store in Chicago for Chute Gerdeman.  And through all that I had the wonderful opportunity to earn my Black Belt in Tae Kwon Do with my son.  

Let’s hope 2015 is eventful and productive for everyone!

Avril

Iphone Art

These three images are examples of images that I recently had taken and worked on with my new Iphone 6.  There is something very soothing and satisfying in working images quickly, images become more spontaneous and free.  I worry less about each detail and focus more on each image as an overall piece of art.  Enjoy!

Iphone portfolio-skull

Iphone portfolio-spoonIphone portfolio-leaf

Cacique

I just finished processing the files for Lane Bryant's Cacique Lifestyle concept prototype.  This Jersey City NJ, site creates a fashion forward branding experience with both active wear as well as intimate apparel.  

design:retail features API's Walmart to Go

The July issue of design:retail magazine featured a cover story I photographed for API+.  The Walmart to Go concept combined the big box concept that Walmart is known for with a convience appeal.  The challenge to this photo shoot was obviously the exteriors, which needed to be done during the magic moment when sunset combines with darkness.  Since the site was open, I had to work around a very busy gas station.  Combining several images together allowed me work around the traffic/people issues.  I was able to get the exteriors I needed before total darkness fell.

You can read the story here.

Throwback Thursday-MMMMM

This throwback is M&M's World NYC designed by Chute Gerdeman.  This colorful and fun site had a busy time in the awards scene when it opened.  It won a record six awards, including the International Store of the Year Award at the ISP/VMSD International Store Design Awards!

The challenge with this site was timing!  A looming award deadline had the crew working 14 straight hours at a fast pace to get the images we needed.  I then had to send files straight from the site to the client in order for them to prepare the files for the deadline.  I remember using a local NY assistant for the shoot who left me with the comment "That has got to be the most efficient use of time I've ever seen!"  

Needless to say, it was well worth the effort!