Visions Entries

Architectural photography of retail spaces is more than creating images. Visions is intended to showcase my procedures, thoughts as well as current and archived work. Please feel free to return again as this is frequently updated. You can receive the email version by signing up here.

Photography of Verizon Next Gen by Mark A Steele Photography Inc
March 12, 2020

Visions 10 — Lighting

Two things within the last few weeks have made me think about lighting and the way it concerns architectural photography.  First was an email from a portrait/wedding photographer who had been ...
Belk Exterior Mansfield TX
March 3, 2020

Belk Exterior Mansfield TX

Spring is coming fast upon us and once again we start thinking about getting outdoors.  With that said I wanted to talk about exteriors, more notably a recent exterior for Belk designed by ...
Visions 09 — Design Intent
February 25, 2019

Visions 09 — Design Intent

The January/February 2019 issue of Retail Environments Magazine features an article I wrote concerning my take on photographing branded spaces. In it, I explain how I find the importance of the ...
Retail Environments Magazine Jan/Feb 2019
February 5, 2019

Retail Environments Magazine Jan/Feb 2019

Retail Environments Magazine's January/February 2019 issue ran an article I wrote concerning my take of the photography of Branded Spaces.  Please follow this link to see  the mobile version ...
The Container Store Makes VMSD November 2018 cover
December 4, 2018

The Container Store Makes VMSD November 2018 cover

I'm pleased that my images of The Container Store, photographed for FRCH and The Container Store, were featured in the VMSD November, 2018 cover story. You can read the article here, and view ...
Visions 08 — Focusing on the Brand Story
October 17, 2018

Visions 08 — Focusing on the Brand Story

One detail of how my website differs from other photographers is that I tend to show entire photo shoots for each site rather than a few images from many projects.  The main reason I do this is ...
Visions 07 — Lighting and Color Balance
August 15, 2018

Visions 07 — Lighting and Color Balance

When talking about color balance, the first thing I need to say is that it is a perception.  Colors within a space can be easily influenced by the products within the store, materials used, ...
Bandelier National Monument NM Photograph by Mark A Steele Photography Inc
June 22, 2018

Visions 06 — New Mexico Vacation

“When I got to New Mexico that was mine.  As soon as I saw it that was my country.  I’d never seen anything like it before, but it fitted to me exactly.  It’s something that’s in the ...
Visions 05 — Lighting
May 8, 2018

Visions 05 — Lighting

If you were to choose the most important aspect of a store to enhance customer touch points and experiences,  showcase store products, strengthen textures and color, as well as enlighten the ...