VisionEntriesArchitectural photography of retail spaces is more than creating images. This section is intended to showcase my procedures, thoughts as well as current and archived work. Please feel free to return again as this is frequently updated.

Nationwide Children's Hospital Ambulatory Center

Nationwide Children’s Hospital opened their new Ambulatory Care Center this past spring. Big Red Rooster designed the way finding signage, wall and glass treatments and color palette. Elements of nature featuring trees, birds and butterflies create a soothing mood on all floors. A colorful terrazzo pathway leads families through the color coded areas of the lobby as they are greeted by a giant 800 lb. wooden chipmunk.

See the images here.


This month the Limited left the brick and mortar realm to become an online brand. I had the opportunity to shoot their final design initiative last summer. Designed by Fitch, I really liked the concept but never got to share it publicly. Clean and classy, this Tyson’s Corner prototype never made rollout. 

You can view all the images from this shoot here.

Gatorade Sports Science Institute

GSSI is committed to helping athletes optimize their health and performance through research and education in hydration and nutrition science. BrandStamp designed their first satellite laboratory at the IMG Academy in Bradenton, Florida. Specializing in the effect of warm weather on athletes in various sports, the institute collaborates with universities and researchers worldwide.  

2016 Western Vacation

This summer was nice with a family vacation to the Rocky Mountain National Park, Mt. Rushmore, Badlands and Pikes Peak area.  I’ve knocked two more states off my visited list leaving only one more state to visit to have been to all fifty states.  Currently, I am running a discount on anyone with a photo shoot in Idaho.  

You can see a few more of the images here.  Some of these images I’ve processing to mimic a technique Edward Curtis had done with his western images.  It’s called Orotone printing and involves using gold pigment to print his negatives.  The final images have a beautiful depth to them.  I’ve mimicked the color in Photoshop and print them on metallic paper and am quite pleased with the results.  

Summer is winding down so it’s now time to start thinking about competition season coming up.  Deadlines are approaching quickly, so give me a call to schedule photographing your winning project!

Pirch Soho makes Interior Design

Pirch Soho, the beautiful NYC flagship for award winning retailer Pirch, made Interior Design news this week.  You can view the article here.

Designed by Fitch Inc, the site is multi-sensory and experience oriented.  It's a full 360-degree experience allowing shoppers to experience everything in full.  Read the article, but pay attention to the beautiful images.