VisionEntriesArchitectural photography of retail spaces is more than creating images. This section is intended to showcase my procedures, thoughts as well as current and archived work. Please feel free to return again as this is frequently updated.

Fast Food Showdown

Wendy's Prototype

This year I’ve photographed four new prototypes within the fast food industry,  All feature ordering kiosks and better seating options. The intent is to improve service and give patrons a better dining room experience. Visit the links for a small taste of  Wendy’s in Columbus,OH, KFC Big Chicken in Marietta GA , Subway in Chula Vista, CA and McDonalds in Manhattan

Subway Fresh Prototype

California Vacation 2017

Yosemite from Tunnel View

This year I vacationed in California with my wife for our 3oth anniversary.  I've always wanted to walk in the steps of two of the masters I've always respected-Edward Weston and Ansel Adams.  I must say, it was inspiring!  I can easily see why so many photographers make a pilgrimage here as the light and scenery are the most beautiful I've seen.  A few of the images can be seen here.

Happy Accidents

I meticulously back up every image that I shoot, both at the studio and with a redundant hard drive stored off site. The fireproof cabinet that once housed my film portfolio is now full of hard drives full of raw files and client deliveries. I had some formatting issues with a final image back up recently and while I didn’t lose any data it was really nice to see the amazing cross section of work over the past several years. Retail, studio, product, landscape, still life and portraiture-I’m feeling so blessed to do what what I love in so many genres.

Subway Fresh Forward

Eating fresh takes on a whole new look. A new logo, interior design and operational flow give Subway a cleaner modern look for its Fresh Forward redesign. The revised color palette along with improved display cases and lighting showcase the brands commitment to fresh ingredients. Designed by FRCH, prototypes nationwide are performing well.

See the entire shoot here.

Nationwide Children's Hospital Ambulatory Center

Nationwide Children’s Hospital opened their new Ambulatory Care Center this past spring. Big Red Rooster designed the way finding signage, wall and glass treatments and color palette. Elements of nature featuring trees, birds and butterflies create a soothing mood on all floors. A colorful terrazzo pathway leads families through the color coded areas of the lobby as they are greeted by a giant 800 lb. wooden chipmunk.

See the images here.